Hi, I'm Monica.

As a highly-visual person, I thrive in the immersive world of photography and truly love the process of helping brands bring their visions to life. Whether it's still-life or on-model, in-studio or on-location, first-ever shoot or fiftieth, I set clients up for success on shoots with anything from big-picture thinking all the way down to the day-of details.

Whether you're looking to define the look and feel of your photography for the first time or a specific campaign, wanting to concept a unique way to display your products, or need help translating business goals into an actionable shot list, I've got you!

I have a proven track record in leading creative projects from concept through to completion. I enjoy thinking outside the box to generate innovative ideas that move brands forward, collaborating effectively with other departments and stakeholders to be able to push creative boundaries while still meeting business goals.

A design champion, strategic thinker, dot-connector, and problem-solver at heart, I'm able to create from a 5000 foot view, while simultaneously making sure my ideas and concepts can be applied at the five foot view as well. I believe that the details are as important as the big-picture, and that alone can be the difference between average and excellent creative work.

I've spent the last eight years helping dozens of brands level up their e-commerce sites by skillfully marrying storytelling and commerce to meet business goals. I provide a unique hybrid of design and UX thinking to projects, and bring a unique, editorial perspective to the art of selling online. I enjoy breaking down complex brand and product stories and building them back up into hyper-intentional user flows, experiences, and design languages that convert.

It's not enough for a marketing deliverable to just look good; it has to work hard and champion the brand as well. Blending creativity and business-oriented thinking, I am able to manage and be the keeper of brand identities from a high-level, and also skillfully apply those identities downstream to a wide range of marketing touch points—including ads, emails, landing pages, mailers, catalogs, swag, and so much more. This work is all about generating creative solutions to business needs in the form of layout, design, and storytelling, with the goal of creating engaging, aesthetic, pixel-perfect on-brand designs every time.