About me/
Visual storyteller. Designer. Creative problem-solver.
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In a nutshell
I’m a multi-disciplinary art director, designer, and creative leader with 20 years of experience bringing visual concepts to life through storytelling and design. With a unique editorial background, and often wearing multiple creative hats across projects, I have a proven track record of creating elevated, hard-working, print and digital experiences that align with both brand values and business goals alike.
I've worked both in-house and on the agency side, with teams large and small, and I gravitate toward brands with rich visual stories to tell. I nerd out on things like visual hierarchies and design systems, I enjoy the process of creating something out of nothing, and am at home anywhere from high-level creative concepting to design execution, and everywhere in between.
I've worked both in-house and on the agency side, with teams large and small, and I gravitate toward brands with rich visual stories to tell. I nerd out on things like visual hierarchies and design systems, I enjoy the process of creating something out of nothing, and am at home anywhere from high-level creative concepting to design execution, and everywhere in between.
whereabouts and interests
I currently split my time between Seattle and Maui. When I'm not working, you'll likely find me out on the water strapped to a kite, hiking to secret waterfalls in the jungle or alpine lakes in the mountains, volunteering at a local beach cleanup or eagerly plotting my next international escape.
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Capabilities
multi-disciplinary creative
Concept & Creative Leadership1/4
With over twenty years of experience, I have a proven track record in leading creative projects from concept through to completion. I enjoy thinking outside the box to generate innovative ideas that move brands forward, collaborating effectively with other departments and stakeholders to be able to push creative boundaries while still meeting business goals.
A design champion, strategic thinker, dot-connector, and problem-solver at heart, I'm able to create from a 5000 foot view, while simultaneously making sure my ideas and concepts can be applied at the five foot view as well. I believe that the details are as important as the big-picture, and that alone can be the difference between average and excellent creative work.
A design champion, strategic thinker, dot-connector, and problem-solver at heart, I'm able to create from a 5000 foot view, while simultaneously making sure my ideas and concepts can be applied at the five foot view as well. I believe that the details are as important as the big-picture, and that alone can be the difference between average and excellent creative work.
E-commerce Design2/4
I've spent the last eight years helping dozens of brands level up their e-commerce sites by skillfully marrying storytelling and commerce to meet business goals. I provide a unique hybrid of design and UX thinking to projects, and bring a unique, editorial perspective to the art of selling online. I enjoy breaking down complex brand and product stories and building them back up into hyper-intentional user flows, experiences, and design languages that convert.
Photo Art Direction3/4
As a highly-visual person, I thrive in the immersive world of photography and truly love the process of helping brands bring their visions to life. Whether it's still-life or on-model, in-studio or on-location, first-ever shoot or fiftieth, I set clients up for success on shoots with anything from big-picture thinking all the way down to the day-of details.
Whether you're looking to define the look and feel of your photography for the first time or a specific campaign, wanting to concept a unique way to display your products, or need help translating business goals into an actionable shot list, I've got you!
Whether you're looking to define the look and feel of your photography for the first time or a specific campaign, wanting to concept a unique way to display your products, or need help translating business goals into an actionable shot list, I've got you!
Brand and Marketing Design4/4
It's not enough for a marketing deliverable to just look good; it has to work hard and champion the brand as well. Blending creativity and business-oriented thinking, I am able to manage and be the keeper of brand identities from a high-level, and also skillfully apply those identities downstream to a wide range of marketing touch points—including ads, emails, landing pages, mailers, catalogs, swag, and so much more. This work is all about generating creative solutions to business needs in the form of layout, design, and storytelling, with the goal of creating engaging, aesthetic, pixel-perfect on-brand designs every time.
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In a nutshell
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Brands I've worked with
Roster
Leadership
Frank Lewis
Co-Founder,
Creative Director
Frank has a web development background with strong focus on animation and OpenGL. A senior developer with 12 years of varius enim in eros elementum tristique experience. His main focus faucibus nibh et justo cursus id rutrum lorem. Nunc ut sem vitae risus tristique posuere.
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Kelly Kraft
Co-Founder,
Managing Director
Kelly has a web development background with strong focus on animation and OpenGL. A senior developer with 12 years of varius enim in eros elementum tristique experience. Her main focus faucibus nibh et justo cursus id rutrum lorem. Nunc ut sem vitae risus tristique posuere.
Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
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Availability
I'm currently seeking remote, full-time or contract art direction or design leadership roles, ideally with companies based on the West Coast. I'm very adept at working across time zones; I'm willing and excited to travel for work; and would consider relocation for the right role.
Have an opening or project that might be a good fit? Get in touch!
Have an opening or project that might be a good fit? Get in touch!
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