Shopify design & build

Collaborating with Brooklyn Peltz Beckham through Saturday Republic on his exciting new venture into the hot sauce business was a career highlight. Tasked with bringing this fiery product to life online, I worked from the ethereal branding provided by the talented team at Stranger & Stranger and designed a fully customized Shopify site for Cloud23 that’s as bold as the sauces themselves.

Throughout the site I focused on telling the unique stories behind each sauce, with oversized script elements and monochrome illustrations guiding the visual journey. The website is packed with custom-developed features, including spinning bottles on the homepage, floating clouds hugging the edges of the site, and subtle animations (such as sliding hotness ratings and hand-drawn signatures) peppered throughout. These touches paired with the unique branded illustrations by Stranger & Stranger all come together to create an immersive and dynamic e-commerce experience that truly sets this hot sauce brand above the rest.