Case study/
Shopify site design
Technical Director/ Alexis Oltman
Paracas came my Shopify Agency—Saturday Republic— looking for help launching their new climate-adaptive skincare line to the world. Since they lacked an established visual identity from which to build on, my work for this project was not only to craft together an e-commerce experience for them, but to develop an aesthetic for their brand as well.
I took their in-depth brand strategy work and through a series of tone board and style tile exercises, translated it into a targeted look and feel meant to convey the idea of being exposed to the elements. This included careful curation of an image library for the brand—one that feels rugged and authentic to the outdoors industry—using only free stock photography. I then leveraged one of Shopify's 2.0 themes to design and build a modern, conversion-centric e-commerce site that will grow with the brand as they expand and update their product line.
