monica gussow
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Sea to Summit

Case study/

Brand Identity Refresh

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The project
project info
Year
2017
Role
Client
Sea to Summit
Agency
Hammerquist Studios
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overview

Sea to Summit came to us looking for a complete overhaul of their brand identity, including a new logo and a fresh, modern look and feel. I compiled a handful of mood boards illustrating various directions we could take the brand, and after landing on one with the client, I hired and art directed a logo designer, and built out the visual language to play nicely across packaging, web, product, and more.

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