E-commerce Photo Plan

As part of a project to redesign Maui Girl's website, I created a detailed photo plan for them to land on a visual direction for their e-commerce photography. I gathered inspiration and generated several distinct concepts for the client to choose from. Subsequently, I generated a detailed shot list, as well as a set of visual guidelines for the photographer including direction on set styling, props and lighting to ensure that assets from the shoot met our business goals and remained on-brand.